Blog | JourneyBlazers LLC

Progressive Profiling with Interactive Emails

Interactive Emails - moving away from the strategy of Hope

Zero-Party Data + Building Trust with Interaction Studio.

As privacy laws and regulations get more restrictive & as the third-party cookies crumble, marketers will have to build trust to get data.

Debugging problems with Contact Object Sync - Contact ID replaced with GUID

How to fix Marketing Cloud Connect Issue when a GUID is generated.

Einstein Recipes: Transparent, Trainable, and Zero-Code Machine Learning Algorithms

Create zero-code machine learning algorithms to drive visitor engagement in minutes using Einstein Recipes.

Training & Salesforce Marketing Cloud

It's your Ferrari. We configured it. We want you to drive it.

JourneyBlazers is now a Salesforce CDP Approved Partner!

Today's customer moves seamlessly across channels (SMS, App and Emails) & expects the consistent experiences/offers/personalizations...

Realtime, Personalized and Relevant Experiences with Interaction Studio

As an end consumer I expect my Brands to always stay relevant and I want them to know me, my evolving affinities and my preferences....

What's your excuse for not implementing an Omni-channel Journey?

We have seen marketers and IT strive for an amazing omni-channel vision with their newly purchased SFMC platform. However, that dream gets d

Why Marketing and IT Need to Work Together for a Successful Marketing Cloud Transformation

Salesforce Marketing Cloud provides a lot of advanced capabilities to enable marketers to communicate with the right audiences at the...

Five Key Considerations For Implementing Salesforce Marketing Cloud In Regulated Industries

HIPAA, ACA, SOX, FINRA & other regulations dictate marketing ops. We uncover how SFMC can be calibrated in these regulated industries.

Reactive to Predictive Marketing...

“We need a scalable and a reusable approach across multiple business segments to – capture, segment and target Customers that are...

Get The Journey Right - Part I

Salesforce Marketing Cloud Journey Builder enables marketers to design, visualize and execute cross-channel marketing campaigns. It...