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    Progressive Profiling with Interactive Emails
    Neelima Thumma

    Progressive Profiling with Interactive Emails

    Interactive Emails - moving away from the strategy of Hope
    136 views0 comments
    Zero-Party Data + Building Trust with Interaction Studio.
    Sonal Babel

    Zero-Party Data + Building Trust with Interaction Studio.

    As privacy laws and regulations get more restrictive & as the third-party cookies crumble, marketers will have to build trust to get data.
    90 views0 comments
    Debugging problems with Contact Object Sync - Contact ID replaced with GUID
    Neelima Thumma

    Debugging problems with Contact Object Sync - Contact ID replaced with GUID

    How to fix Marketing Cloud Connect Issue when a GUID is generated.
    171 views0 comments
    Realtime, Personalized and Relevant Experiences with Interaction Studio
    Gaurav Pawar

    Realtime, Personalized and Relevant Experiences with Interaction Studio

    As an end consumer I expect my Brands to always stay relevant and I want them to know me, my evolving affinities and my preferences....
    144 views0 comments
    What's your excuse for not implementing an Omni-channel Journey?
    Gaurav Pawar

    What's your excuse for not implementing an Omni-channel Journey?

    We have seen marketers and IT strive for an amazing omni-channel vision with their newly purchased SFMC platform. However, that dream gets d
    149 views0 comments
    Five Key Considerations For Implementing Salesforce Marketing Cloud In Regulated Industries
    Gaurav Pawar

    Five Key Considerations For Implementing Salesforce Marketing Cloud In Regulated Industries

    HIPAA, ACA, SOX, FINRA & other regulations dictate marketing ops. We uncover how SFMC can be calibrated in these regulated industries.
    383 views0 comments
    Reactive to Predictive Marketing...
    Gaurav Pawar

    Reactive to Predictive Marketing...

    “We need a scalable and a reusable approach across multiple business segments to – capture, segment and target Customers that are...
    80 views0 comments
    Get The Journey Right - Part I
    Gaurav Pawar

    Get The Journey Right - Part I

    Salesforce Marketing Cloud Journey Builder enables marketers to design, visualize and execute cross-channel marketing campaigns. It...
    710 views0 comments
    Get The Journey Right - Part II
    Gaurav Pawar

    Get The Journey Right - Part II

    The Journey Canvas One of the topics that Marketing Ops are excited about during training is actually building a journey in Journey...
    61 views0 comments
     

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