Best Practices

Neelima Thumma

Progressive Profiling with Interactive Emails

Interactive Emails - moving away from the strategy of Hope

Sonal Babel

Zero-Party Data + Building Trust with Interaction Studio.

As privacy laws and regulations get more restrictive & as the third-party cookies crumble, marketers will have to build trust to get data.

Neelima Thumma

Debugging problems with Contact Object Sync - Contact ID replaced with GUID

How to fix Marketing Cloud Connect Issue when a GUID is generated.

Gaurav Pawar

Realtime, Personalized and Relevant Experiences with Interaction Studio

As an end consumer I expect my Brands to always stay relevant and I want them to know me, my evolving affinities and my preferences....

Gaurav Pawar

What's your excuse for not implementing an Omni-channel Journey?

We have seen marketers and IT strive for an amazing omni-channel vision with their newly purchased SFMC platform. However, that dream gets d

Gaurav Pawar

Five Key Considerations For Implementing Salesforce Marketing Cloud In Regulated Industries

HIPAA, ACA, SOX, FINRA & other regulations dictate marketing ops. We uncover how SFMC can be calibrated in these regulated industries.

Gaurav Pawar

Reactive to Predictive Marketing...

“We need a scalable and a reusable approach across multiple business segments to – capture, segment and target Customers that are...

Gaurav Pawar

Get The Journey Right - Part I

Salesforce Marketing Cloud Journey Builder enables marketers to design, visualize and execute cross-channel marketing campaigns. It...

Gaurav Pawar

Get The Journey Right - Part II

The Journey Canvas One of the topics that Marketing Ops are excited about during training is actually building a journey in Journey...